Stage 1 Website Rebuild Proposal, July 2026. A full rebuild of your customer-facing site on your existing WooCommerce platform: clear product presentation, easier browsing across ranges, and a simple Trade Account area so approved customers can order at their trade pricing. Marketing work (SEO campaigns, Google Ads, email automation, integrations) sits outside this stage as optional add-ons. What follows is an indicative estimate of what we'd ideally recommend for Stage 1, scope, phasing and budget can all flex to fit once we've talked through the questions inside.
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02 - The Situation
The store works. It doesn't sell.
Constek has the product range and the WooCommerce foundation to run a serious trade supply business online. What's missing is a modern storefront that looks the part, makes trade customers feel serviced, and does the selling for you.
03
03 - Context
What we found on the current site.
constekindustries.com.au runs on WordPress and WooCommerce, with a wholesale pricing plugin already installed. The catalogue currently live is a small subset (around 8 products in one category), the "About Us" copy still references a different business name, and several blog posts are placeholder content. Stage 1 is a full rebuild of everything customers see and click through, not a reskin, scoped deliberately narrow: clear product presentation, easier browsing across ranges and specs, a static Trade Account page covering pricing and terms, and a simple returns/exchange request form.
"At this stage, we'd like to keep the website simple and practical. The main priority is to make it easier for our existing customers to view products and place orders online."
- Constek Industries, follow-up brief, 14 July 2026
Because the WooCommerce backend and wholesale pricing logic already exist, we don't need to replatform onto different software. Everything you and your customers actually see and click through, though, gets rebuilt from scratch.
Stage 1 deliberately excludes your WIMS inventory system. Customers place orders through the website, and your team manages stock, fulfilment, backorders and delivery manually, the same way you do today. Website marketing, SEO campaigns, Google Ads, email automation, accounting integrations, is scoped as an optional later stage, not part of this build.
Everything in this proposal reflects what we'd ideally recommend for Stage 1. It's a starting point, not a locked-in plan. We regularly phase builds across budget periods, trim or expand scope, and adjust the approach to fit a client's priorities and timing.
04
04 - What Changed
Updated scope, side by side.
Following your follow-up on 14 July 2026, here's exactly what shifted from the original overview to this Stage 1 proposal.
Area
Original Proposal
Updated: Stage 1
Ordering & Fulfilment
Open question: fully transactional vs. quote/PO
Confirmed: online ordering, fulfilled manually by your team (no WIMS integration)
Static info page: pricing approach, terms & delivery. No login, no backend connection
Returns & Exchanges
Not in original scope
Static policy content + a simple customer request form
Customer Accounts / Login
Not in original scope
Removed from Stage 1, held for Stage 2
Product Catalogue
Fixed 4-category recategorisation
Categories & subcategories your team can adjust later
Website Marketing
Not separated out
Held out as optional Stage 2 (SEO campaigns, Google Ads, email automation, accounting integrations)
Design References
OX Tools & Unitec
Syntec Diamond & OX Tools
Hours & Investment
158 hrs, $28,440 (indicative)
122 hrs, $21,960 (indicative, Stage 1 only)
Timeline
10-12 weeks
Unchanged, 10-12 weeks
SEO Migration & Continuity (valued at $5,400) stays complimentary either way. It protects your existing rankings during the rebuild itself and isn't part of the Stage 2 marketing conversation.
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05 - Our Work
Recent work, built by Ven.
A look at recent Ven builds, so you can see the standard of design and execution before committing to a rebuild of your own.
Future Advisory
Accounting & advisory firm rebuild: B2B repositioning, service architecture, and a high-trust design system for established Australian businesses.
Recategorise into clear ranges, categories & subcategories (adjustable later)
Confirm workflow for your team to add, remove & update products
Migrate existing products & content from the current site into new templates
New or updated copy (About Us, blog, product descriptions) supplied by your team, we build the structure and drop it in
18 hrs
Phase 04
QA & Launch
Cross-browser & cross-device QA
Staging to production go-live, DNS cutover
Final pre-launch smoke test
8 hrs
Development doesn't start until design is signed off. Phase 01 includes up to 3 rounds of design review and revisions to get there, covering every page template and the Trade Account/Returns pages. Further rounds beyond that would be scoped and quoted separately.
Content migration covers what already exists. Phase 03 moves your current products and content into the new templates. Any new or updated copy, images, or additions beyond what's live today is supplied by you, we build the structure and drop it in.
08
08 - SEO Migration & Continuity
Zero rankings lost in the move.
Rebuilding the site changes URLs, templates and code structure, the exact things that put existing rankings and organic traffic at risk. Regardless of which stage you progress, we include a dedicated SEO Migration Service, valued at $5,400 and provided at no additional cost, to make sure Constek doesn't lose visibility in the transition. This is a technical safeguard for the rebuild itself, separate from the ongoing SEO campaigns, Google Ads and other marketing work you've asked us to hold as an optional later stage.
What We Do
1
Full crawl & URL inventory. Every indexed page on the current site mapped before build begins.
2
301 redirect mapping. Every retired or restructured URL redirected so link equity and rankings carry over.
3
Metadata, headings & structured data carryover. Titles, descriptions and schema markup rebuilt to at least match current coverage.
4
Search Console & sitemap resubmission. New site indexing monitored closely post-launch.
5
30-day ranking & traffic check. Target keywords and organic traffic reviewed after launch to catch any regressions early.
Why It Matters
1
No ranking reset. Existing keyword positions and domain authority carry through the rebuild instead of starting from zero.
2
Protects existing leads. Organic enquiries keep flowing during and after launch instead of dropping while Google re-crawls the new site.
3
Faster time to ROI. You get the benefit of the new design immediately, without the 3-6 month recovery dip unmanaged migrations often cause.
SEO Migration Service (Valued at $5,400)Complimentary
09
09 - Effort Distribution
Hours by phase.
Most of the effort sits in developing every template, including the homepage, browsing, product pages, and the static Trade Account and Returns pages. Discovery and design is the next-largest piece, it now includes 3 structured rounds of review before development starts. The SEO Migration Service runs alongside these phases and isn't hourly-billed.
Development of All Templates
70 hrs
Discovery & Design (3 Review Rounds)
26 hrs
Catalogue Migration
18 hrs
QA & Launch
8 hrs
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10 - Detailed Breakdown
What we're building.
Phase
Key Deliverables
Hours
Discovery & Design (3 Review Rounds)
Current site audit, wireframes, full design concepts, up to 3 rounds of review. Development doesn't start until design is signed off
26
Development of All Templates
Hero banner, shop-by-category, category/subcategory navigation, product page rebuild, simple online ordering, About/Support/Contact, mobile QA, plus the static Trade Account & Returns pages (no login, no backend connection)
70
Catalogue Migration
Category/subcategory restructure, migration of existing products & content. New/updated copy supplied by your team
Total Project Investment (excl. GST): 122 hours × $180/hr. SEO Migration Service included at no additional cost.
$21,960
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11 - Investment
Indicative investment.
Estimated Stage 1 Investment (excl. GST)
$21,960
122 hrs × $180/hr, indicative estimate
Indicative - Flexible to Budget
This figure reflects what we'd ideally recommend for Stage 1, based on your latest brief and our audit of the current site. It is not a fixed quote. We can phase this build across budget periods, adjust scope up or down, or restructure the approach entirely to suit your priorities and timing. If the real product range is significantly larger than what's live today, or needs new photography, copywriting, or a more complex ordering flow, we'll revise the number once the questions on the next slide are answered. Payment structured by phase. All figures exclusive of GST.
The SEO Migration Service (valued at $5,400) outlined earlier is included at no additional cost. The figure above is the full Stage 1 investment.
Optional Stage 2: website marketing
Held out of Stage 1 at your request. Scoped and quoted separately once Stage 1 is live.
SEO Campaigns
Scoped separately
Google Ads
Scoped separately
Email Automation
Scoped separately
Accounting Integrations
Scoped separately
Optional ongoing: hosting & maintenance
Hosting
$99 /mo
Basic Maintenance
$275 /mo
Priority Maintenance
$450 /mo
12
12 - Before We Lock Scope
Questions we need answered.
The figure on the previous slides is indicative. These are the specifics that turn it into a fixed quote.
Trade Account
What should the static page show: pricing approach, terms, delivery, and how do customers actually get trade pricing (phone/email quote)?
Confirming there's no login involved, is a simple "become a trade customer" enquiry form still useful here?
Returns & Exchanges
Should a return/exchange request just notify your team by email, or somewhere else?
Is there an existing returns policy or timeframe we should reflect in the static content?
Product Catalogue
How many total SKUs need to be live at launch, and is there a product data spreadsheet or feed?
What categories and subcategories should the range be split into to start?
Photography & Specs
Do you have existing product photography and spec sheets, or does new photography need to be sourced?
Are specifications consistent across the range, or do some product types need custom fields?
Payment & Shipping
What payment method(s) do customers need at checkout?
Since fulfilment stays manual, is shipping flat-rate/pickup, or does it need to be calculated at checkout?
Static Page Content
What downloads, guides, warranty or FAQ content, if any, should sit alongside the Trade and Returns pages?
Who is the primary decision-maker for design and copy sign-off?
Design & Brand
Do you have brand guidelines (logo files, colours, fonts) beyond what's on the current site?
Are Syntec Diamond and OX Tools the right references, or are there others you'd like us to consider?
Stage 2 Timing
Roughly when would you look to progress Stage 2 (customer login/My Account, marketing, integrations)?
Anything from that later stage we should design Stage 1 to make easier, without adding cost now?
Timeline & Launch
Is there a target go-live date tied to a trade show, financial year, or campaign?
How quickly can your team turn around each design review round, and when can updated content be supplied for Phase 03?
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13 - Timeline & Next Steps
10-12 weeks to launch.
An indicative build sequence from kickoff to go-live. One possible path, not the only one. We can compress it, phase it across budget periods, or re-order it once scope is locked.
Weeks 1-2
Discovery & Design (3 Review Rounds)
Site audit, wireframes and full design concepts for home/browsing/Trade Account, up to 3 rounds of review before sign-off. Development starts once design is approved.
Weeks 3-7
Development of All Templates
Full build of every customer-facing template on WordPress/WooCommerce, homepage, browsing, product pages, plus the static Trade Account and Returns pages.
Weeks 7-9
Catalogue Migration
Category/subcategory restructure, migration of existing products & content. New or updated copy supplied by your team.
Weeks 10-12
QA & Launch
Cross-device QA, staging to production go-live. SEO Migration Service runs alongside from week 1, with a final ranking check 30 days post-launch.
Next Steps
1
Review this overview. Walk through the phases, questions and indicative figure with your team, and treat it as a starting point, not a fixed plan.
2
Tell us your budget and priorities. Answer the open questions, and let us know if scope needs to flex or phase to fit. We'll adjust the plan accordingly.
3
Book a scoping call. We'll walk through the brief live and confirm assumptions.
4
Receive a fixed scope & quote. Formal proposal with confirmed pricing and timeline.
